Case Studies
your product success stories
The case study is a very detailed testimonial about your product, service, or company, told from a different voice than your other marketing. It will identify a challenge a customer faced, and tell the story of how your product or service solved the issue for that customer.
These can be extremely effective at convincing the reader to relate to or sympathize with the subject. The inherent success related in the study then builds trust and credibility with the reader.
Case studies are very common in business-to-business (B2B) situations where a purchaser is likely to conduct extensive research before committing his company to a particular product or service.
A case study can also function as a subtle form of product demonstration.
Case studies can be very influential with prospects, causing them to believe in the subject matter, accept the conclusions or outcome, and thus decide to make a purchase.
In order for a case study to be effective, it requires a truly happy customer with an interesting story. A professional copywriter will contact your customers to research the story and then write it.
I would love to help you with a case study, please contact me to discuss this project.