Do you need a White Paper written?
4 out of 5 purchasing managers use white papers to decide before a purchase, which makes these invaluable tools in the B2B market, especially in the technology sector or in industrial applications.
White papers identify a technical or business challenge, and then explore a complex solution over five to ten pages in either a booklet or report format. They often include an executive summary. Sometimes they are called a special report, product review, or competitive brief.
How will a purchaser learn about your product or service?
All of your competitors are marketing to your prospects and existing customers in one way or another. Without a white paper that objectively, yet persuasively, explains why you are the solution they’ve been looking for, you won’t stand a chance of getting that next sale.
Purchasing agents do their research before buying. Your best means of being considered by purchasers is to publish research favorable to your product or service, or risk losing out to your competition. This is where a white paper can really give you an advantage over the other guys.
Need more leads?
Provide a free special report as a give away item in your marketing campaign. This provides the prospect with value, while endearing them towards your company. It provides you with names and contact information for those buyers interested in your product or service.
Want to claim your domain over the market?
Become a trusted authority in your industry. A white paper can position your company as the leader in the market, establish credibility, and build your brand. You can send your white paper to trade publications or the media, include it in your press kit, or use it to educate your own sales force and affiliates.
It can be quite difficult for you to achieve market share dominance if your competitor has a white paper and you don’t. Be a leader, get one going today!
A white paper can be your solution.
I can help with your writing problem. You can expect me to interview industry experts, propose drafts to them for review & analysis, and collate all the results. Then I write the final draft for your review.
Time is an element. Once written, edited, and you approve my final copy, there will still be the matters of graphic design, publishing, and promotion of the white paper. It may take up to two months to get all the writing & design pieces in place and approved.
With time, there is also cost. Good writing for this type of content will cost between $3,000 to $6,500, depending on a variety of factors. Those factors include topic complexity, expert availability, and established competitive positioning.
Can you find it cheaper online? Probably, but you only get what you pay for. And, you already know this.
Because this is an expensive and time consuming marketing project, you will want to ensure it is done by a professional copywriter.
Want to read more about white papers? Try my article, How Can a White Paper Boost Sales?
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