Rank, Sell, & Worry Less
Writing for the web is different from print. Internet users have short attention spans, so you have to give them what they want, quickly. And it must be easy to read. Professional copywriting does this to help your marketing be more effective.
Un-optimized copy may be very persuasive, but it won’t help with the search engines. SEO copywriting will rank you higher.
It accomplishes this by letting the search engines know exactly what your page is about. The copy is laid out to keep visitors on the page longer, and guide to other pages on the website.
Properly done SEO tells the search algorithm that your page is relevant to visitors who used certain search words. In turn, the search engines rank your page or site higher.
Good direct response copy will generate more sales. Great direct response writing is persuasive but not pushy. It engages the reader with realistic and relevant information about their problem. It builds trust. It subtly leads them to their own inevitable conclusion.
This type of writing generates micro-conversions that unobtrusively advance the sales process. The prospect agrees, they say “yes” in little ways that cost them little or nothing.
The micro-conversions keep them engaged. This helps the prospect to get to know and trust your company. It gives the copy time to provide the proof they need to make a decision.
And when the time is right, the copy respectfully asks for the sale.
This copy strategy is proven to generate action. And it will always outperform simple brand marketing.
You need a solid plan of attack. A game plan that progresses your prospects from point A, to point B, to point C, etc., in an intuitive, predictable way:
- Step 1: You appeal to the prospect’s problem or need.
- Step 2: You lay out your solution.
- Step 3: You provide proof that this is the right decision.
- Step 4: Then you ask for the sale.
And the bonus step:
- Step 5: Ask for a testimonial or user review.
And the bonus, bonus step:
- Step 6: Keep them engaged, so they become a repeat customer. A repeat customer always costs less than acquiring new ones.
It isn’t always easy to do. We all know that. So, where do you start? Do you have the time for that? What about XYZ that needs your attention? How do you know if it’s working?
Relax, and ease your stress by hiring a professional to do what they do well, so you can do what you do well.
Your goal is to increase sales, and I write effective online marketing content to help you achieve your goal.
And you can rest easy with the ability to track the success of your marketing campaign. You will know immediately that the benefit was worth the expense.
The copywriting specialist you seek
I specialize in online copywriting, with a focus on the following projects:
- Website Content, to inform and persuade a visitor to take further action, and to tailor your content to ensure the best possible search engine ranking. This includes the web pages themselves, blogs or articles, and web landing pages.
- Email Marketing, to reach out to those on your sales list, engage readers, and transform them into purchasers.
- White Papers & Special Reports, to inform readers about a specific technical problem or need, and the solution they seek.
- Case Studies, to provide of a deep dive into a customer’s situation and how your company provided the solution. It’s like a testimonial on steroids, and it provides social proof to the prospect.
As a specialist in online content, I work to make your web copy perform better. That starts with compelling, persuasive writing.
In any project where search engine optimization is a concern, I employ SEO best practices to get your content ranked higher.
Other copywriting services I can provide
As a professional copywriter, I can also help you with:
- sales letters
- website audits
- Web Landing Pages
- auto-responder series’
- sales funnels
- social media
- press releases & public relations
- video scripts
- Catalogs & Online Stores
- full sales promotions
Feel free to click on any of the above projects, for more detail about that service.
Business-to-Business Copywriting Focus
My focus is serving manufacturers and distributors of industrial equipment, safety gear, tools, apparel, materials, and infrastructure. I also help B2B companies providing software-as-a-service (SaaS), and executive travel.
That focus lends itself primarily to business-to-business (B2B) projects, but I also serve business-to-consumer (B2C) clients too.
B2B writing is slightly different from B2C in terms of its tone and its push. B2B tends to be more informative and less emotional, while B2C is primarily an emotional pitch. This is because people buy for emotional reasons, while businesses buy for rational reasons.
That being said, it is still people who make business decisions, so some emotional appeal is not lost in B2B marketing.
I don’t waste your time
Regardless of your writing project, I only take on projects that I am confident of doing successfully. If the timeline or subject matter isn’t something that works for me, I will politely decline the project.
If I simply cannot accommodate your needs, I’m happy to recommend another specialist in your project area. Through my professional contacts, I can connect you with another trusted expert who can help meet your required timeline.