Do you need a White Paper written?
4 out of 5 purchasing managers use white papers to decide before a purchase, which makes these invaluable tools in the B2B market, especially in the technology sector or in industrial applications.
White papers identify a technical or business challenge, and then explore a complex solution over five to ten pages in either a booklet or report format. They often include an executive summary. They may also be called a special report, product review, or competitive brief.
How will a purchaser learn about your product or service?
All of your competitors are marketing to your prospects and existing customers in one way or another. Without a white paper that objectively, yet persuasively, explains why you are the solution they’ve been looking for, you won’t stand a chance of getting that next sale.
Purchasing agents and manager do their research before buying. Your best means of being considered by purchasers is to publish research favorable to your product or service, or risk losing out to your competition. This is where a white paper can really give you an advantage over the other guys.
Need more leads?
Provide a free special report or white paper as a give away item in your marketing campaign. This provides the buyer with value, while endearing them towards your company. It provides you with names and contact information for those buyers interested in your product or service.
Want to claim your domain over the market?
Become a trusted authority in your industry. A white paper can position your company as the leader in the market, establish credibility, and build your brand. You can send your white paper to trade publications or the media, include it in your press kit, or use it to educate your own sales force and affiliates.
It can be quite difficult for you to achieve market share dominance if your competitor has a white paper and you don’t. Be a leader, get a white paper out
A white paper can be your solution.
We can help with your white paper problem. You can expect us to interview industry experts, propose drafts to them for review and analysis, and collate all the results. Then we write the final draft for your review.
Good white paper copy will cost between $3,000 to $6,500, depending on a variety of factors including complexity, expert availability, and established competitive positioning.
Once you’ve accepted our copy, there will still be the matters of graphic design, publishing, and promotion of the white paper. It may take up to two months to get all the writing pieces in place and approved. This is an expensive and time consuming marketing project, so you will want to ensure it is done by a professional copywriter.
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