Score more sales! Honest & engaging SEO content for online B2B marketers.
Jefferson Vinall Do you know that old adage, that with risk, comes reward? Unless you’re an adrenaline junkie, nobody likes risk. But as business people, we need reward, and so we must undertake risk.
Whether it’s your own company, or a position you’ve been hired to fulfill, growing revenues is a core task for every CEO.
Why market by email? Marketing studies find that, after personal introductions and industry specific thought leadership, email is the next most effective source of B2B information and influence. Think about that for a moment. If a buyer is sourcing products for his company to stock, one of the top three places he gets his information … Read more
Public Relations is more than just writing media press releases. Yes, press releases are a big part of the job. But there is so much more!
At its heart, PR is all about building and maintaining a credible reputation. This goes beyond a focus on your target market.
PR is also about
Who Is Your Ideal Prospect? This is an important question for marketers, and most business people. For your advertising and marketing to be truly effective, you’d better know the answer. Right? The question itself is one I ask during my creative call with any new client. What is your ideal prospect’s age? Income level? … Read more
You Gotta’ Pay Are you tired of hearing that organic content is the way to drive traffic? Too bad, it’s true – kind of… There is another element to driving traffic. You need impressions. Your organic content isn’t worth spit if it doesn’t get seen by anyone. Unseen, you’re writing in a vacuum. What’s your impression? … Read more
Rebranding? Six things you need to know Rebranding is a big decision for any size of business. To be done well, rebranding requires a great deal of thought and even some testing. Here are the six things you most need to know about the process: Your brand is more than a logo What is … Read more
The Wonder of A/B Testing I hear one question a lot, or variations of it, “How do I know which products or services are best to focus on for a promotion?” The answer is simple: A/B testing. One marketing philosophy we espouse is the concept of less is more. Focus on promoting only a few … Read more
Is Social Media Wasted Marketing? I need to confess that I have recently changed my thinking on social media for business. I used to question its effectiveness to the point of scoffing at it as merely “unfocused advertising.” This was because social media didn’t allow for very good tracking beyond rather uninformative “likes and shares.” … Read more
Are Stats Misleading You? Statistics are wonderful, there’s a stat for everything, but stats are not always true or relevant. Then there’s the old joke that 80% of all statistics are made up. This morning I came across a really interesting tweet that linked to an article posted today (Sept. 20, 2016) by a respected industry … Read more
Why creating customer relationships is more important than conversions. For e-commerce marketers, the cost to acquire a new customer can be daunting. For many years, the e-marketing priority has been on conversions. There has been a belief that new customers and “growing your list” is the holy grail of e-commerce. Unfortunately, the demographics are working … Read more