Jefferson Vinall

Jefferson Vinall is a direct response SEO copywriter, and the owner of Touchdown Copywriting.

How Can a White Paper Boost Sales?

May 16, 2019August 13, 2016 by Jefferson Vinall

How Can a White Paper Boost Sales? Sales are slumping, market share is waning, and you’re worried the new product launch may be a flop. You can reverse those directions with a white paper in as little as one fiscal quarter. There are at least ten benefits of a white paper, but first let me … Read more

Jefferson Vinall, freelance copywriter

Email Marketing

Maybe you have a new product launch. Perhaps you want a repeat sale. Maybe you have a promotion to tell prospects about. Email is still the most efficient way to do so. But how do you get your emails opened?

Hyper-Effective Email Marketing

Website Content

All webpages require content, but not just information or graphics. You need written copy that a visitor will read. You need to engage and persuade a visitor to take action now. You also need to make search engines happy.

Persuasive Website Content

Case Studies

Provide an in-depth story of a customer’s situation and how your company provided the solution. It’s like a testimonial on steroids, and it provides social proof to the prospect. These can be a subtle form of product demonstration.

Case Studies - build trust

White Papers / Special Reports

Become a trusted authority in your industry. Provide the prospect with value, while positioning your company as the leader in the market, establishing credibility, and building your brand.

White Papers / Special Reports

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